Atthe core of the Amazon strategy are the Web Services. The Amazon teamtakes the concepts of search, storage, lookup and management the dataand turns them into pay-per-fetch and pay-per-space web services. Thisis a brilliant strategy and Amazon is certainly a visionary company.But what impresses me the most as an engineer is their ability to takevery complex problems, solve them and then shrink wrap their solutionswith a simple and elegant API.
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Eat your own dog food
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And how do you solve this problem for something like Amazon WebServices? Amazon's answer - turn ½ of the company to be the customers of the other half. This 'eat your own dog motto' forces the WebServices strategy on the success path. Failure is just simply not anoption, since it is going to undermine the operations of the mainbusiness.
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from Amazon - The Real Web Services Company by Alex Iskold
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